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Birth of #OptForPeace

Posted by on 5:06 pm in Blog | 0 comments

Birth of #OptForPeace

In 2015, REI (the outdoor recreational store) did something quite unusual on Black Friday – the biggest retail day of the year.  They closed their doors, and encouraged their customers to #OptOutside – go out into Nature and experience the world, and to send in photos of their experiences. It worked. Over one million people chose to #OptOutside on November’s Friday after Thanksgiving!  (more…)