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Birth of #OptForPeace

Birth of #OptForPeace

By on Oct 29, 2016 in Uncategorized | 0 comments

In 2015, REI (the outdoor recreational store) did something quite unusual on Black Friday – the biggest retail day of the year.  They closed their doors, and encouraged their customers to #OptOutside – go out into Nature and experience the world, and to send in photos of their experiences. It worked. Over one million people chose to #OptOutside on November’s Friday after Thanksgiving! 

This story and event inspired Gail to create #OptForPeace as a way to promote people to choose Peace, go to peaceful places, and to create their own Places of Peace.  We believe that choosing peace will help preserve natural environments, and create a happier and healthier world.

Please #OptForPeace and let us know about it, so your “Place of Peace” can be added to our World Peace Trails map!

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